Shaping Your School's Reputation
Building Strong Public Relations
SEMINAR BRIEF
Focus on building and protecting your school's reputation through effective public relations and media strategies. Learn how to handle crisis communications, manage press relations and proactively shape your school's public narrative. Practical tips for dealing with the media and addressing public concerns.
IN THIS SEMINAR WE EXPLORE
Approaches to build a strong, positive reputation for your school.
Techniques for managing media relations and public perception.
Strategies for engaging with the community to boost school image.
Tips for handling crises effectively to protect the school's reputation.
Methods to create a communication plan that supports your school's vision.
TAKE HOME POINTS
Media management techniques, crisis communication strategies, tools for shaping a positive public image.
THIS SESSION IS FOR SCHOOL BUSINESS LEADERS WHO
Want to build and protect their school's reputation through public relations and media engagement strategies.
Justin Smith
About the speaker
Following a career in business development and marketing, Justin moved into the education sector over 20 years ago and has worked as a senior leader in three large secondary schools in East Anglia. In 2017 Justin established Chameleon Consultancy and Training, designed to provide specialist marketing, income generation and bid writing services to the education sector.
An experienced bid writer, Justin has secured over £8 million in additional income for schools, from a variety of sources including conventional grants and trust funds, commercial sponsorship and donations. Justin is an assessor with Best Practice Network, assessing school leaders for the School Business Professional Apprenticeship and the Diploma in School Business Management. In 2024 Justin was appointed Chair of MarCommEd (East Anglia).
He was awarded the Guardian/ISBL Marketing Award and is a Fellow of the Institute of School Business Leadership.